What to Expect from a Search Engine Optimisation Consulting Session

Let’s be real: SEO can feel like magic until you're knee-deep in keyword cannibalization and wondering why your bounce rate looks like it's training for the Olympics. That’s exactly why SEO consulting exists—and why one good session can completely flip the script for your business.

At GAITconsults.com, we live for this stuff. It’s part detective work, part strategy, part therapy session for your website. So whether you're a startup founder trying to claw your way out of Google’s sandbox or a seasoned business owner watching your rankings nosedive, let’s unpack what actually happens in an SEO consulting session—from that very first "Hey, can we chat?" all the way to strategic execution. Spoiler alert: it's not just a checklist—it's a partnership.

Step 1: The Discovery Phase – The Digital Autopsy

Before we start talking keywords, backlinks, or meta-anything, we have to listen. Seriously—your site is saying a lot, and we’re here to decode it.

What happens:

  • We hop on a call or Zoom. You talk. We take notes. Lots of notes.

  • We ask questions like:

    • “Where are your users dropping off?”

    • “Have you done any SEO before?”

    • “What keeps you up at night when it comes to your site?”

  • You spill the beans on your goals, fears, dreams, and why your competitors’ sites make you irrationally angry.

This is not some boilerplate onboarding form. It’s a human-to-human conversation that sets the tone for the whole engagement.

Step 2: The Audit – We Go Full CSI on Your Site

Ah yes, the SEO audit: the brutally honest, no-fluff truth serum your site probably didn’t know it needed.

What we dig into:

  • Technical SEO: Crawl errors, page speed, mobile-friendliness, core web vitals. (The stuff your developer pretends they’re “working on.”)

  • On-page SEO: Title tags, headers, image alt text, internal linking, keyword use.

  • Content audit: Are you writing for humans and search engines—or neither?

  • Backlink profile: Who’s linking to you? Are they helpful or shady as hell?

  • Competitor benchmarking: What are your competitors doing better, faster, or smarter?

We hand you a detailed, jargon-free report that highlights not just what’s broken, but why it matters.

Step 3: Strategy Development – SEO with a Soul

Let’s be blunt: a good SEO strategy is more than a keyword list and some blog titles. It’s a custom growth roadmap, tailored to your business and grounded in reality.

We’ll outline:

  • Keyword targeting: Not just volume-based, but intent-focused.

  • Content opportunities: What should you write? Where should it live? How often?

  • Site structure: We’ll recommend changes that make your site easier for users and Google to navigate.

  • Link building plan: Outreach, guest posts, digital PR—you name it. No sleazy tactics.

  • Timeline + priorities: We sort the must-dos from the nice-to-haves.

This is the point where things shift from “overwhelming” to “ohhh, I get it now.”

Step 4: Implementation Support – We Don’t Just Hand You Homework

Look, we could dump all this info into a PDF and ride off into the sunset. But that’s not how we roll at GAITconsults.com. Because knowing what to do is one thing—doing it is a whole different beast.

Here’s how we help:

  • Actionable checklists and prioritized tasks.

  • Content brief templates so your writers aren’t flying blind.

  • Live Q&As or follow-up calls to review changes or guide your in-house team.

  • Developer collaboration: If needed, we’ll work directly with your web devs to get those technical fixes implemented right the first time.

We’re the bridge between strategy and action—no matter your tech skills, budget, or bandwidth.

Step 5: The Follow-Up – We Keep It Real

SEO doesn’t work overnight. It’s not a Red Bull; it’s a green smoothie—slow, steady, powerful. So after our initial session or engagement, we circle back.

We offer:

  • Progress check-ins to tweak the strategy.

  • Performance analysis using analytics and rank tracking tools.

  • Refinements as Google inevitably changes the rules again.

We're not the type to ghost after the first date. We're in it with you, for as long as you need.

Final Thoughts: It’s Not Just SEO. It’s Growth.

An SEO consulting session isn’t just about fixing errors or pleasing the algorithm gods. It’s about unlocking the full potential of your online presence—finally. It’s about connecting with the people searching for exactly what you offer and making sure they can actually find you.

At GAITconsults.com, we bring clarity to the chaos, and strategy to the spaghetti mess of metrics, updates, and optimization opportunities. We give you honest answers, no smoke, no mirrors.

So if you’re tired of guessing, spinning your wheels, or wondering why your traffic graph looks like it needs life support—book a session with us. We’re not just here to consult. We’re here to care.

Ready to talk?
👉 Book your SEO Consultation with GAITconsults.com
Because your site deserves better than “page 2 of Google.”

Back to blog